The Power of Words

Most people will write a resumé that resembles a job description. This approach fails to create a distinction between yourself and other job candidates. A resumé should be a marketing piece, not a job description. The resumé statements listed below are prime examples:

Teachers

Job Description:Develop lesson plans.
Marketing Piece:Develop innovative lesson plans to encourage critical thinking and creativity.

Sales

Job Description:Partnered with other service providers to enhance product offerings.
Marketing Piece:Built strategic alliances with other service providers to offer one stop turnkey solutions.

Administrative

Job Description:Demonstrated flexibility in the performance of job duties.
Marketing Piece:Used multi-tasking, time management and organizational skills to contribute to lean and efficient staffing.

Executive

Job Description:Developed and implemented strategic business plans.
Marketing Piece:Used extensive research of industry, market and economic trends to position the company for rapid growth.

The proper use of words can make or break a job search. A plain and ordinary resumé suggests that the writer is plain and ordinary. A resumé written like a marketing piece indicates that the job candidate is a person that goes above and beyond. At Resumés Etc, we create powerful marketing pieces that get our clients interviews. Please check out our testimonials to see the results.