1. It's too long.

2. It reads like a job description verses a marketing piece.

3. It lacks key/action words and fails to excite the reader.

4. It lists industry specific terms and acronyms which are unknown to the reader.

5. It combines multiple career disciplines and lacks focus in any one specific direction.

6. It goes back too far and dates the job candidate.

7. It fails to establish a direct correlation between your skills and experience, and the bottom-line objectives of a prospective employer.

8. It lacks personality.

9. It lacks quantitive and qualitative accomplishments.

10. It's ambiguous and confuses the reader about your specific objective, skills and experiences.